The use of video has become a ‘go-to’ in the world of marketing.  While blogs, content and tweets still have their place, many influencers and businesses are using video to do everything from educate consumers to creating brand identity. The fact is, videos may give your marketing strategy the boost it needs.

As digital trends evolve, brands are investing more in video to drive more consumer-based experiences. Still, channels like YouTube, TikTok and ConnectPal are challenging brands to develop more personalized content to address their audiences.

Video is here to stay. The question is, what content should you put in your videos, and how long before you can begin profiting?

Here’s how you can make money through video with YouTube, ConnectPal and other platforms.

YouTube requirements:

First, there are four rules to eventually making money on YouTube.  They are as follows:

  1. You need to have 1,000 subscribers on your YouTube channel
  2. Your videos have generated 4,000 Watch Time hours over the last 12 months
  3. You comply with all YouTube’s policies and guidelines
  4. You have an AdSense account set up.

Once you have met these requirements you can apply for the YouTube Partner Program, where you’ll go through a standard review process to see whether your channel meets YouTube’s policy and guidelines. Only channels that meet them will be accepted into the program.

Becoming a part of the YouTube Partner Program will allow you to look for other people that are in your niche that already have a large following on the video platform.  Through a joint venture with them, you can attempt to attract their audiences to your own channel by running some simple engagement ads.

What to put in your videos:

While there is no clear cut answer to the question, savvy influencers know that if they can’t talk about something for 10 minutes without repeating themselves many times, they should not upload their video to social media. That’s because people’s attention spans are short.  They want to click on the video, get the information they need, and get it quickly.  So if you’re going to talk about a product, service or event, it is best to get straight to the point.

Sharing your videos:

Becoming active on other social platforms, where followers pay to subscribe to your profile, is one way to share your video content with larger audiences. Platforms that are relevant to your audience give you an opportunity to drive your followers back to your YouTube channel, Instagram account, and so on.  You can also choose to repurpose content you’ve already published. For example, YouTube’s video analytics allows you to go back and pinpoint what part of a video had the most engagement.  You can then cut those down and share them on Facebook, Instagram and others.

Remember, YouTube isn’t just for amateur filmmakers anymore. Musicians, TV networks, small businesses, and influencers can all find monetary value in posting their own content on social media channels.