For many years, personal investing has largely meant placing your money into a traditional vehicle or product like a 401K, mutual fund or similar investment tool. In recent years that’s changed, though, as new investment opportunities have cropped up and been made available.
For example, watch television and you might see commercials urging you to invest in gold or silver. Or visit a personal finance website and you might encounter ads or popups promoting any number of investment opportunities that are more than willing to take your hard-earned cash. Some might be worthwhile; other might be schemes. However you decide to build your investment portfolio, there’s always going to be some degree of risk and the hope for a good return on your investment.
One of the investment areas that’s been getting lots of attention in recent years is the push to invest in digital companies, including those that are media-related. There can be opportunities to grow your money if you or your investment advisor know that landscape and are willing to make investments and assume the related risks.
But according to many experts, there are also some specific things you should think about and questions you’ll want to ask before you commit.
Here are five.
Is the investment opportunity viable and stable, and will I see long-term gains?
The digital world is rapidly and continually changing. It has for the past quarter-century since computers were placed on desktops. Companies, platforms and applications come and go. Microsoft, Apple and Google have grown in value over the years. Netscape and Alta Vista have faded away. The point is, it’s extremely important to consider the long-term implications of your tech investments. As with any investment opportunity, you don’t want to look for instant gratification. But you also want to know that your investment will still be delivering returns 10, 20, 30, and even more years from now.
What level of risk is involved, and can I handle it?
There’s always a level of risk, but there also can be ways to mitigate it to an extent. It all depends on the company or platform and what their track record is or has been. It also depends on how much you’re investing. Right now, there are a number of social media platforms, for example, that are being used all day, everyday, around the world. Facebook, which is traded publicly, and Instagram, which Facebook owns, are two of them. It’s always smart to ask a trusted financial advisor to take a long view of how these and other companies are performing and provide an educated perspective regarding the risk of each.
Should I invest in a proven company or platform, or go with something newer?
There are advantages to both, and there are also newer investment models that are being introduced all the time. For example, in 2013, a longtime entrepreneur and investor named J. P. Maroney founded a company called Harbor City Capital Corp., which offers clients the opportunity to buy, build and monetize digital assets related to digital advertising. Through a model it calls “Digital Marketing Arbitrage,” the company specializes in implementing strategies that generate reliable yields from the Internet advertising sector. Basically, the company finds online leads and generates new buyers for businesses at a cheaper cost than the companies are willing to pay for those leads, so the difference between the revenue per lead and the actual cost of capturing that lead generates profits for the company and returns for investors in the fund. According to Harbor City’s investment reviews, the company has consistently delivered returns to its investors.
Should I invest a substantial amount of money if I want to grow my money more quickly?
That’s a question only you and your advisor can really answer based on how much or how little you have to invest, and how comfortable you are with risk. In investing, quick isn’t the objective, though. It’s wiser to view your portfolio as something that’s bringing you steady returns over the long term. That said, though, there are people who are earning substantial amounts through their tech media investments. According to Harbor City’s investment reviews, the company’s clients have been watching their money grow, some very substantially, through strategic investing.
How much of my investment portfolio should be in tech media?
This is also a subject for you and your financial advisor to discuss. While there are some great and potentially profitable investment opportunities right now, it’s always smart to look at your investment portfolio in the big picture. Consider how your current investments are working and hopefully gaining. Since the COVID-19 pandemic, some investment products have been on a bit of a roller coaster ride, so you’ll want to factor that in. But if you have investments that haven’t performed up to expectations over the long term, or if you have some money to play with, ask your advisor to analyze your current investments to determine how tech media investments can be part of it.